The brand architecture book: A different way to think about brand systems by Nick Liddell
If you've ever wondered if there's more to brand architecture than 'Houses of Brands' and 'Branded Houses' then wonder no more: The brand architecture book is for you.
Most brands are a bit of a mess: a combination of past decisions, current works-in-progress and future aspirations. Some brands, however, are a beautiful symphony: a considered collection of products and services, thoughtfully designed to create the greatest possible impact using the minimum investment. These brands are treated as systems.
Designed by NB Studio
Leap before you look – The heart and soul of branding by Michael Wolff
Michael’s book is packed with stories and images from his 60-year career transforming brands into household names. It contains radical insights into the dynamics of negotiating with clients, the ups and downs of creative partnerships, and will encourage you to become more adventurous, disruptive and mischievous.
Designed by NB Studio