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This book will change the way you approach creative thinking
‘Opening this book is like unwrapping a present. It is a gift from one of the design gods. A masterclass from a master of identity, operating in his own universe.’ Jeremy Myerson - Professor Emeritus Royal College of Art
Michael Wolff Leap before you look - The heart and soul of branding
Michael’s book is packed with stories and images from his 60-year career transforming brands into household names. It contains radical insights into the dynamics of negotiating with clients, the ups and downs of creative partnerships, and will encourage you to become more adventurous, disruptive and mischievous.
