Most brands are a bit of a mess: a combination of past decisions, current works-in-progress and future aspirations. Some brands, however, are a beautiful symphony: a considered collection of products and services, thoughtfully designed to create the greatest possible impact using the minimum investment. These brands are treated as systems.
The brand architecture book features some of the world's best-known brands across sectors as diverse as technology, luxury and consumer goods. Paired with step-by-step brand building exercises beautifully designed by NB Studio, this book is a guide for those who want to understand brand building right from the drawing board to real-world execution.
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